PWHL's strong first season coincides with a growing appetite for women's sports
Less than a year since getting off the ground, the Professional Women’s Hockey League has staged its inaugural season with 72 games around North America televised or streamed and attendance records broken over and over, putting the sport in the spotlight like never before.
It could not be happening at a better time.
The PWHL’s launch finally brings together the best players in the world on a regular basis and beyond the annual world championships or Olympics every four years. And it has placed the game firmly on the map at a time of heightened interest in women’s sports, led by the Caitlin Clark effect in basketball and a quarter-century since Brandi Chastain and the U.S. soccer team rose to international prominence.
While it will still take time to catch up in a crowded landscape, the PWHL is off to a blazing beginning after decades of frustration, featuring fitful starts and stops, by putting it all together on the ice with a chance to capitalize on a growing appetite for elite women’s sports.